New Recruiting Tool Leverages Facebook's Graph Search
Check your Facebook messages — there may be job offer in there.
A new Graph Search add-on makes it easier for job recruiters to hunt down prospective candidates over Facebook. The new recruiter dashboard, which is not a Facebook feature but rather a tool that's been built on top of the platform, launched Monday from Work4, a social-recruiting company that focuses on Facebook.
Recruiters can now use Work4's Graph Search Recruiter to better source candidates from Facebook for specific job openings, according to Work4 CEO Stéphane Le Viet. Work4's recruiting tool serves as an advanced Graph Search algorithm, identifying potential candidates based on their Facebook occupation and location. Anyone can use Graph Search to find "software engineers who live in San Francisco," but Work4's algorithm will also bring in other relevant candidates that may not match the job title word for word.
When recruiters identify candidates they like, they can send them a message for a small fee, similar to how LinkedIn enables recruiters to contact potential employees outside of their network. The message will include a link to the job posting, which will also be on Facebook. Recruiters will be able to see whether candidates click on the link or ignore it completely, and can also follow their progress throughout the application process. The whole transaction — from recruiting to applying — happens within Facebook, Le Viet said.
He added that Work4's new recruiting tool will allow employers to reach a different demographic than what they find on LinkedIn, which tends to focus on more "white collar" job opportunities: "In the same way that LinkedIn has changed recruiting for [white collar] jobs, Facebook will do that for everybody else." "In the same way that LinkedIn has changed recruiting for [white collar] jobs, Facebook will do that for everybody else."
Le Viet said he hopes that Facebook will be a goldmine of sorts when it comes to recruiting nurses, truck drivers and those in the restaurant industry.
Of course, in order to work, users need to keep their profiles updated with information that job recruiters will find relevant, such as education, current location and employment history. Facebook recently created a "Special Skills" category on user pages, and there are also spots to list current and former employers, along with classes or projects completed.
However, few users think of their Facebook page as a digital resume, so that may pose a barrier to Work4's recruiting hopes. Facebook did not verify specific numbers, but Le Viet said Work4 data shows 90% of users already update their location and education information, and roughly two-thirds fill in their occupation.
The new feature shouldn't pose much of a threat to Facebook users. Recruiters will only be able to see the information that each user marks as public, meaning additional steps to "clean up" one's profile are not necessary. When applying for jobs, the information that users have already uploaded to their profiles will be automatically included in the application, saving some of the time it takes to fill out details like "name" and "education."