Spice opens exclusive Android stores with free Wi-Fi
NEW DELHI: While Apple has exclusive stores that can give consumers a taste of iPhones and iPads even if they are just checking out the devices and not buying them, people looking to get an Android phone often have to rely on the advice of phone dealers. Spice Mobility, a company that also sells Android phones, plans to change it. It has opened two stores dedicated to Android devices. One is in Noida at the Great India Palace Mall and the other store is in Koramangala, Bangalore.
The stores, called AndroidLand, will sell Android devices from various manufacturers, including Samsung, Sony Sony, HTC, Lenovo, Xolo, Micromax and Karbonn. The stores will have live demo units and free Wi-Fi so that consumers can check out a device thoroughly before buying it. Accessories will also be sold at the stores.
Taking a leaf out of Apple's book, Spice is putting Android 'experience specialists' in the stores. These 'specialists' will help consumers understand the Android devices better.
"We are excited to launch the first AndroidLand store in India," said Dilip Modi, co-founder and group CEO, Spice. "We are confident customers will love the fun and engaging store concept that we developed in collaboration with Google. We have created a destination for customers to experience Android technology and learn about what they can do with mobile internet."
Spice said that the stores have an open-plan design that would encourage customers to discover the world of Android better. There will Android robots in the stores to make them look different from the usual stores.
Another feature of the store is Google Play Zone, where consumers will be able to experience and download apps and games available for Android platform.